Welcome to the Official Website of the Pacific Asia Travel Association Cambodia Chapter!


The Pacific Asia Travel Association (PATA) Cambodia Chapter is a non-profit organization dedicated to promoting and developing the travel and tourism industry in Cambodia. Our mission is to foster sustainable growth, enhance professionalism, and facilitate collaboration within the travel and tourism sector. With a diverse membership base comprising industry professionals, businesses, and government agencies, we strive to position Cambodia as a premier travel destination in the Asia-Pacific region.

The PATA Cambodia Chapter is a non-governmental and non-partisan association that operates under the umbrella of the Pacific Asia Travel Association (PATA). Established in 2011, the chapter is officially registered with the Ministry of Interior Cambodia and recognized by the Ministry of Tourism. As a proud member of PATA, the PATA Cambodia Chapter actively contributes to the promotion and sustainable development of tourism in Cambodia.

Our primary focus is to promote Cambodia as an attractive and sustainable travel destination. We work closely with tourism stakeholders, including travel agencies, hotels, airlines, tour operators, and government bodies, to develop strategies and initiatives that enhance the tourism industry in Cambodia.

One of our key objectives is to foster sustainable growth in the sector. We believe in responsible tourism practices that minimize negative impacts on the environment, preserve cultural heritage, and benefit local communities. By promoting sustainable tourism, we aim to ensure the long-term viability of the industry and create positive experiences for both visitors and locals.

Enhancing professionalism within the travel and tourism sector is another important aspect of our work. We provide training programs, workshops, and networking opportunities for industry professionals to enhance their skills and knowledge. By raising the overall professionalism of the industry, we aim to improve the quality of services provided to visitors and contribute to the overall positive image of Cambodia as a travel destination.

Collaboration is vital to our mission, and we actively seek partnerships and alliances with other organizations and associations in the region. By working together, we can leverage each other’s strengths and resources to create innovative marketing campaigns, exchange best practices, and address common challenges. We also serve as a platform for networking and knowledge-sharing among our members, fostering a sense of community and cooperation within the industry.

Through our activities, such as organizing conferences, seminars, and promotional events, we aim to showcase the unique attractions and experiences that Cambodia has to offer. We actively participate in international travel trade shows and exhibitions to raise awareness and attract visitors from key source markets. We also collaborate with local communities to develop community-based tourism initiatives that provide economic opportunities while preserving cultural heritage.

In summary, the PATA Cambodia Chapter plays a crucial role in promoting and developing the travel and tourism industry in Cambodia. We are committed to sustainable growth, professionalism, and collaboration within the sector, with the ultimate goal of positioning Cambodia as a premier travel destination in the Asia-Pacific region. By working together with our diverse membership base and forming partnerships with other organizations, we strive to create a vibrant and responsible tourism industry that benefits all stakeholders and contributes to the overall development of Cambodia.


The PATA Cambodia Chapter aims to be a trusted institution that promotes and enhances Cambodia’s tourism industry, driving sustainable business development and contributing to the country’s economic growth.


Our mission is to serve as a unified platform for Cambodia’s tourism professionals, fostering collaboration, sharing knowledge, and driving sector growth. We promote sustainable practices, support capacity building, and advocate for policies that position Cambodia as a premier travel destination.

Our Objectives

  1. Foster Collaboration: Our primary objective is to foster collaboration and cooperation among tourism industry professionals in Cambodia. We aim to create a unified platform where stakeholders can come together, share ideas, best practices, and resources. By promoting collaboration, we strive to strengthen the collective voice of the industry and drive positive change.
  2. Drive Sustainable Practices: We are committed to promoting and advocating for sustainable practices within the tourism sector. Our objective is to ensure the long-term preservation of Cambodia’s natural resources, cultural heritage, and the well-being of local communities. By encouraging responsible and sustainable tourism practices, we aim to minimize negative environmental impacts, promote cultural authenticity, and support the socio-economic development of local communities.
  3. Support Capacity Building: We recognize the importance of continuous learning and professional development in the tourism industry. Our objective is to support capacity building initiatives that enhance the professionalism and skills of individuals working in the sector. Through training programs, workshops, and networking opportunities, we aim to empower tourism professionals with the knowledge and tools needed to excel in their roles and contribute to the overall growth of the industry.
  4. Position Cambodia as a Premier Destination: One of our key objectives is to position Cambodia as a premier travel destination in the Asia-Pacific region. We strive to advocate for policies, initiatives, and marketing strategies that enhance Cambodia’s reputation and attract more visitors. By showcasing the country’s unique attractions, cultural heritage, and diverse experiences, we aim to increase tourism arrivals, drive economic growth, and create opportunities for businesses in the sector.
  5. Facilitate Business Development: We are dedicated to supporting the growth and development of tourism-related businesses in Cambodia. Our objective is to create a conducive business environment that encourages entrepreneurship, investment, and job creation. Through various programs and initiatives, we aim to provide resources, mentorship, and networking opportunities that help businesses thrive and contribute to the overall success of the tourism industry.
  6. Advocate for the Industry: As the voice of the tourism industry in Cambodia, advocacy is a crucial objective for us. We strive to engage with government agencies, policymakers, and industry leaders to advocate for the interests and needs of the sector. By actively participating in policy discussions and decision-making processes, we aim to shape favorable regulations, secure necessary infrastructure development, and create an enabling environment for tourism businesses to flourish.
  7. Promote Responsible Tourism: Responsible tourism is an essential aspect of our objectives. We aim to promote responsible tourism practices that integrate environmental and social considerations. Our objective is to minimize the negative impacts of tourism on the environment, preserve cultural authenticity, and foster positive interactions between visitors and local communities. By encouraging responsible tourism, we strive to create a sustainable and mutually beneficial relationship between tourism and the host destinations.
  8. Enhance Industry Knowledge: We are committed to enhancing industry knowledge and staying updated with the latest trends, insights, and innovations in the tourism sector. Our objective is to facilitate knowledge sharing, research, and information exchange among our members and stakeholders. By organizing conferences, seminars, and research initiatives, we aim to provide a platform for industry professionals to learn, collaborate, and contribute to the continuous improvement of the tourism industry in Cambodia.
  9. Strengthen Partnerships: Collaboration and partnerships are key to achieving our objectives. We seek to establish and strengthen partnerships with regional and international organizations, tourism associations, and academia. Our objective is to leverage collective resources, expertise, and networks to enhance the growth, competitiveness, and sustainability of Cambodia’s tourism industry. By fostering partnerships, we aim to create synergies, share best practices, and explore opportunities for joint initiatives and projects.
  10. Measure Impact and Success: We believe in the importance of measuring the impact and success of our initiatives, programs, and advocacy efforts. Our objective is to regularly assess and evaluate the outcomes and effectiveness of our activities. By monitoring key performance indicators, conducting impact studies, and soliciting feedback from stakeholders, we aim to ensure accountability, learn from experiences, and make informed decisions for future strategies and actions.

Events Plan

1- Monthly Networking Nights:

Objective: The monthly networking nights aim to foster collaboration, knowledge exchange, and partnership opportunities within the tourism industry in Cambodia.

Content: The networking night events, held every two months, provide a platform for members and industry stakeholders to come together. The events create a relaxed and social atmosphere where participants can network, exchange ideas, and explore potential collaborations. Over food and drinks, attendees can engage in casual conversations, share experiences, and build professional relationships. Consider incorporating themed networking nights to focus on specific topics or sectors of interest to the industry. Additionally, interactive elements such as panel discussions, workshops, or speed networking sessions can be included to encourage active participation and meaningful connections among the participants.

2- Monthly ASEAN Top Table Sales:

Objective: The monthly ASEAN Top Table Sales events aim to support business development, drive tourism growth, and facilitate direct meetings between tour operators, hotels, and trade buyers.

Content: These events, organized in collaboration with ASEAN NTOs, provide a platform for tour operators, hotels, and other tourism businesses to meet directly with trade buyers from within ASEAN and around the world. The events focus on creating a conducive environment for productive business interactions and deal-making. To enhance the effectiveness of the Top Table Sales events, consider offering pre-scheduled appointments between buyers and sellers to ensure focused and efficient meetings. Educational sessions or panel discussions can be included to address current trends, challenges, and opportunities in the tourism industry. Utilizing technology platforms or mobile apps can facilitate networking and information sharing before, during, and after the events, allowing participants to connect and follow up on potential business leads.

 3- Temple Walks:

Objective: The yearly temple walks aim to showcase Cambodia’s rich cultural heritage, provide an immersive experience for participants, and benefit local communities.

Content: The guided temple walks take place at popular cultural attractions across Cambodia, such as Preah Vihear Temple. The events offer participants the opportunity to explore and learn about Cambodia’s historical and cultural treasures. In addition to the temple visits, consider incorporating elements such as storytelling sessions by knowledgeable guides, cultural performances, and hands-on activities to engage participants and deepen their understanding of the heritage. Emphasize responsible tourism practices, such as waste management initiatives and adherence to ethical guidelines, during the temple walks. Furthermore, support local communities by involving them in the organization of the events and promoting local artisans and vendors.

 4- Walk Run Cycling Event (WRC):

Objective: The Walk Run Cycling Event (WRC) is an annual event aimed at promoting destination marketing for Cambodia through community engagement and sustainable tourism practices.

Content: The WRC is designed to showcase the natural beauty and cultural richness of Cambodia as a desirable tourist destination. Participants have the opportunity to engage in walking, running, or cycling activities in scenic locations throughout the country. The event aims to attract both domestic and international tourists by highlighting the unique experiences and attractions Cambodia has to offer.

To promote community-based tourism, the event actively involves local communities in the planning and organization process. This includes collaborating with local businesses, community groups, and tourism organizations to ensure their active participation and representation. By doing so, the event not only promotes the destination but also empowers local communities and encourages their involvement in the tourism industry.

In line with sustainable tourism practices, the WRC incorporates various environmental initiatives. These may include tree planting activities to enhance green spaces, beach cleanups to preserve coastal areas, or awareness campaigns on wildlife conservation and responsible tourism. By integrating these initiatives, the event reinforces the importance of protecting Cambodia’s natural resources and encourages participants to become responsible travelers.

Furthermore, the WRC supports fundraising efforts for community projects or causes related to sustainable tourism. This may involve partnering with local charitable organizations or tourism-related initiatives that contribute to the well-being and development of the communities in Cambodia. By supporting these projects, the event fosters a positive impact on the destination and demonstrates its commitment to sustainable tourism practices.

To create an inclusive and festive atmosphere, the event can showcase cultural performances, traditional food stalls, and exhibits that celebrate Cambodia’s diverse heritage. Participants can immerse themselves in the local culture, taste traditional cuisine, and enjoy performances that showcase Cambodia’s artistic talents. This creates a vibrant and engaging experience for attendees while promoting Cambodia’s unique cultural identity.

Overall, the Walk Run Cycling Event (WRC) plays a vital role in promoting destination marketing for Cambodia. By engaging local communities, implementing sustainable practices, supporting community projects, and celebrating Cambodia’s cultural heritage, the event contributes to the overall development and marketing of Cambodia as an appealing and responsible tourism destination.

5- Participation in Industry Conferences:

Objective: The participation in industry conferences aims to strengthen partnerships, learn best practices, and showcase Cambodia’s tourism offerings on a global stage.

Content: PATACC seeks to actively participate in major tourism conferences organized by partners such as ASEAN and the Cambodian government. The participation includes attending conferences, workshops, and seminars related to the tourism industry. Actively engage in organizing industry conferences locally to create platforms for knowledge sharing, networking, and collaboration among industry professionals. Consider inviting local tourism professionals as speakers or panelists to share their expertise and experiences. Facilitate networking sessions and matchmaking opportunities during the conferences to encourage connections and collaborations among industry stakeholders. Take the opportunity to showcase Cambodia’s tourism offerings through presentations, discussions, and promotional materials, highlighting the country’s unique attractions, sustainable practices, and tourism development initiatives.

Capacity Building

 Capacity Building: We offer comprehensive training programs, workshops, and professional development opportunities to enhance the skills and capabilities of individuals working in the travel and tourism sector. Our aim is to provide a wide range of skill development options that go beyond traditional tourism training and include areas such as life coaching, life direction, motivation, and Buddhist’s Jhana meditation.

1- Life Coaching: Our capacity building programs include workshops and training sessions focused on life coaching skills. These sessions aim to equip individuals in the travel and tourism sector with the tools and techniques to support personal growth and development. Topics covered may include goal setting, effective communication, time management, and building resilience.

2- Life Direction: We recognize the importance of helping individuals in the tourism sector find clarity and direction in their personal and professional lives. Our capacity building initiatives include workshops and resources that assist participants in exploring their passions, identifying their strengths, and aligning their career paths with their personal values and goals.

3- Motivation: Motivation plays a crucial role in the success of individuals working in the travel and tourism sector. Our capacity building programs offer workshops and training sessions designed to enhance motivation levels and foster a positive mindset. Topics covered may include self-motivation techniques, overcoming challenges, and maintaining enthusiasm in the workplace. 

4- Buddhist’s Jhana Meditation: Understanding the significance of holistic well-being, our capacity building initiatives also encompass Buddhist’s Jhana meditation. These sessions provide participants with an opportunity to learn and practice meditation techniques rooted in Buddhist principles. Through guided meditation and mindfulness exercises, individuals can develop a sense of inner calm, focus, and self-awareness, which can positively impact their personal and professional lives.

By offering a comprehensive range of capacity building opportunities, including life coaching, life direction, motivation training, and Buddhist’s Jhana meditation, we aim to empower individuals in the travel and tourism sector with a diverse set of skills and knowledge. This holistic approach to skill development not only enhances their professional capabilities but also promotes personal growth and well-being.


The PATA (Pacific Asia Travel Association) Cambodia Chapter’s Board is comprised of a distinguished group of tourism professionals who play a prominent role in shaping the industry in Cambodia. The board is led by Dr. Thourn Sinan, a highly regarded figure known for his expertise in the tourism sector, both within Cambodia and on a global scale. With a wealth of experience and knowledge, Dr. Thourn Sinan brings valuable leadership to the board, ensuring that the interests of the Cambodian tourism industry are effectively represented.

The board consists of individuals from various sectors within the tourism industry, including Destination Management Companies (DMCs), travel companies, resorts, hotels, restaurants, and media organizations. This diverse representation ensures a comprehensive understanding of the challenges and opportunities faced by different segments of the industry. By bringing together professionals from these diverse backgrounds, the board creates a platform for collaboration, exchange of ideas, and collective decision-making that benefits the entire tourism ecosystem in Cambodia.

Dr. Thourn Sinan‘s leadership is characterized by a visionary approach that combines global perspectives with a deep understanding of the local context. His extensive experience in the tourism industry allows him to navigate the complexities of the sector, identify emerging trends, and leverage opportunities for growth. As a respected figure, Dr. Thourn Sinan actively engages with national and international stakeholders, promoting Cambodia as a desirable destination and advocating for policies that support the sustainable development of the tourism industry.

The PATA Cambodia Chapter’s Board, under Dr. Thourn Sinan’s guidance, plays a pivotal role in driving the growth and development of the tourism sector in Cambodia. The board members’ collective expertise and industry insights contribute to strategic decision-making, policy advocacy, and the implementation of initiatives aimed at enhancing destination marketing, sustainable tourism practices, and industry competitiveness.

Through its collaborative efforts, the board fosters cooperation among its members, encouraging knowledge-sharing, innovation, and best practices. By facilitating networking opportunities and organizing industry events, the board creates a platform for professionals to connect, learn from each other’s experiences, and forge partnerships that benefit the entire tourism ecosystem.

The PATA Cambodia Chapter’s Board, led by Dr. Thourn Sinan, is committed to elevating the profile of Cambodia as a world-class tourism destination. By leveraging the collective expertise, influence, and resources of its members, the board strives to position Cambodia as a sustainable, responsible, and culturally rich destination. Through their dedication and collaborative approach, the board members contribute to the continued growth and success of the tourism industry in Cambodia, while also driving positive socio-economic impacts for local communities.